Navegando por Assunto "Comportamento de consumo"

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    Estudo de caso sobre coworking odontológico
    (Centro Universitário do Estado do Pará, 2024-04-29) Santos, Paulo André de Melo; Rodrigues, Patrícia de Almeida; http://lattes.cnpq.br/7995657020175355; Rothbarth, Cláudia Pires; http://lattes.cnpq.br/4295465613640243; Pessoa, Oscar Faciola; http://lattes.cnpq.br/9576667373951387
    There is a gap in understanding how professionals perceive and use these shared coworking spaces for dentists, as well as the challenges and benefits associated with them. The general objective of this study is to investigate the consumer behavior of self-employed professionals regarding the use of shared space for dental work. This study was conducted in two stages. In the first stage, an interview was conducted with the owner-partners of a dental coworking space to understand its operation, challenges, and opportunities. Based on the information obtained in the interview, a structured questionnaire was developed and applied to dentists through the Google Forms platform. The questionnaire addressed themes such as practical experience with the dental coworking model, motivations for joining or not joining coworking, concerns, and expectations regarding the shared environment, among other aspects. 264 responses were collected over a period of 24 days. The results revealed that most participants are familiar with the concept of dental coworking, although few have practical experience with this model. Cost savings, schedule flexibility, and access to modern technologies were identified as the main attractions of this model, while concerns about privacy, security, and equipment availability still represent challenges to be overcome. This study contributes to understanding the role of dental coworking in the dental workforce in Brazil. By highlighting the benefits and challenges associated with this model of work, it offers valuable insights for professionals, entrepreneurs, and institutions interested in innovating and developing sustainable strategies for the dental sector.