Navegando por Assunto "Brandbook"

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Criação de um brandbook para a Pink Pâtisserie
(Centro Universitário do Estado do Pará, 2024-12-10) Paracampo, Manuela Nunes Pinto; Mendes, Pedro Lucas Magalhaes; Medeiros, Sofia Trindade de; Sunaga, Stephani Yumi Araujo; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This final course project proposes the creation of a Brandbook for Pink Pâisserie, a Pâtisserie that combines French sophistication with Amazonian influences, aiming to stand out in a competitive local confectionery market. Through a mixed methodology, bibliographic, qualitative, quantitative, and exploratory research was conducted, including interviews with the founder and questionnaires with the target audience and design experts. The result is a Brandbook that standardizes the use of visual elements such as logo, color palette, typography, and tone of voice, reflecting the brand's proposal and values. This project contributes to the field of advertising by practically demonstrating the development of a strategic and differentiated visual identity for a new brand in the market.
Marcos Berman Deliciosidades: uma proposta de normatização do uso da marca
(Centro Universitário do Estado do Pará, 2024-12-10) Jesus, Amanda Sousa de; Lopes, Maria da Graça Silva; Caetano, Danilo Miranda; http://lattes.cnpq.br/8985271833324122; Oliveira, Sue Anne Collares Maestri de; http://lattes.cnpq.br/2422742693674473; Andrade, Ana Paula Dias; http://lattes.cnpq.br/4443040797308636
This work aims to standardize the Marcos Berman Deliciosos brand and prepare a Brandbook, aiming to standardize and strengthen its visual communication. The research was conducted using a bibliographic and qualitative approach, with direct interviews with those responsible for the confectionery, allowing us to understand the history, values and expectations of the brand. The study revealed that the existing visual identity needed adjustments to the logo, color palette and typography, to provide greater differentiation and impact. As a result, a Brandbook was developed presenting the brand's pillars and providing clear guidelines for the use of visual elements. The manual also includes application examples on materials such as packaging and social media, ensuring consistency in brand communication. The conclusion highlights the importance of a well-structured Brandbook to guarantee a cohesive and strategic visual identity, essential for the success and competitiveness of companies in the current market.