Navegando por Assunto "Brainstorming"

Agora exibindo 1 - 3 de 3

Planejamento de campanha para a conferência refúgio 2024: o reino
(Centro Universitário do Estado do Pará, 2023-12-06) Nordeste, Juliana Costa; Fertunes, Ygor Alves; Oliveira, Mariana Menezes de; http://lattes.cnpq.br/1968293281798090; Leão, Danuta de Cássia Leite; http://lattes.cnpq.br/3967549374195129; Urrutty, Verena Ledo
This project involves the development of advertising campaign planning for the Rede Refúgio brand, a Christian church located in Belém. The campaign was built to communicate the Rede Refúgio 2024 conference, titled by the authors of this project as “The Kingdom”. The objective of the work is to create planning in an innovative and appropriate way, analyzing the context in which the brand is inserted and the information about it. The main theoretical references were Fausto Neto (2007) on religiosities and mediatization, Tavares (2010) for the advertising campaign creation methodology, Aaker (2007) to better understand brands, Kotler & Keller (2006) for understanding the market context and Kunsch (1986) for integrated communication. To diagnose the brand and create campaign strategies, survey forms were used with the campaign's target audience, an interview with the responsible pastor and brainstorming for the creative development of the campaign. The development of the work provided the creation of campaign planning consistent with the context, objectives and needs of the brand.
Proposição de um modelo de gestão estratégica para uma pequena empresa do ramo de jóias e semijóias: uma aplicação do balanced scorecard
(Centro Universitário do Estado do Pará, 2018) Dourado, Kassia Leticia dos Santos; Gomes, Roberta de Souza; Silva Junior, Carlos Gilberto Vieira; http://lattes.cnpq.br/2738903947477853; Noronha, Helen Lopes; http://lattes.cnpq.br/5831296989368218; Abrahim, Gisele Seabra; http://lattes.cnpq.br/7545800646614732
This study presents in a clear and objective way an application of Balanced Scorecard tool in a small jewelry company located in Belém-Pará. The objective on BSC’s elaboration is to propose a management gadget used for the company’s best interest, helping to organize the planning of goals using financial and non-financial indicators. BSC’s construction was realized in four steps: on step one, we searched about the company’s strategic planning (mission, vision, values), and an indoor and outdoor environment analysis using SWOT. We validated the strategic goal on long term and through brainstorming, the strategic objectives of every BSC’s perspective were created. On step two, we elucidate the direction over tools, created long-term goals, such as strategic objectives on every BSC’s perspective (financial, clients, construction and growth). On step three, the indicators, metrics and its measure methodology were created. On step four, the goals to overcome strategic objectives and tasks to reach those goals were formulated. During research, some tools were used to help BCS’s construction: benchmarking, brainstorming, cross SWOT and 5W1H.
Proposta de melhoria do desempenho no processo produtivo de uma empresa do ramo têxtil por meio da aplicação do MASP
(Centro Universitário do Estado do Pará, 2021) Batista, Davi José Rodrigues; Barbosa, Lucas do Monte; Silva Junior, Carlos Gilberto Vieira da; http://lattes.cnpq.br/2738903947477853; Conde, Cláudio Luciano da Rocha; http://lattes.cnpq.br/4768582829135033
The Problem Analysis and Solution Method (MASP) and the PDCA are two highly regarded methodologies in quality management. Both the MASP and the PDCA aim at fostering continuous improvement in organizations, which makes them essential within the competitive market scenario. The objective of this work is to identify the causes and propose possible solutions to the problems faced by the company MLX UNIFORMES INDÚSTRIA E COMÉRCIO located in Ananindeua/PA, using MASP and Quality Tools, aiming at making the company more competitive, and increase the customers' perception of quality. An investigative research will be carried out in order to identify and diagnose problems in advance based on bibliographical references and documents collected in the company that will serve as a basis for the conclusion of the course work in the company. Afterwards, the first three steps of the MASP will be followed, along with quality tools and brainstorming for decision-making, until the fourth step and proposal of the action plan through 5W1H to put into practice the proposed solutions aiming at improving the quality of the product, greater efficiency in the production line and, consequently, cost reduction.