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Navegando Administração por Assunto "Economia regional"
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Item Plano de negócios: viabilidade para a abertura de um café e bar na cidade de Belém do Pará(Centro Universitário do Estado do Pará, 2023) Ibarra, Camila Lheis; Miranda, Julia Soares; Rodrigues, Julianne Teixeira Odane; Barros, Karoline Souza; Cereja, Fabíola Alves; http://lattes.cnpq.br/4434149523451690This work proposes the creation of a business plan aimed at evaluating the viability of a café and bar located in the center of the city of Belém do Pará. The analysis will address the market viability and the financial viability of the enterprise. To understand the viability of the business plan, several aspects will be investigated, including the study of the regional market. This approach involves detailed analysis of local consumer behavior, considering consumption patterns and preferences. In addition, local competitors will be examined and suppliers available to meet the company's needs will be evaluated. Based on these analyses, work will be dedicated to building the marketing plan and operational plan. These documents comprehensively detail how the company plans to position itself in the market, aiming to gain a competitive advantage. Finally, a complete financial plan will be drawn up, the purpose of which is to measure the business's ability to generate returns and achieve relevance in the market. Completion of this work will provide valuable insights for strategic decision-making, outlining the potential impact of the café and bar on the local business scene.Item Tipiti: empresa produtora e vendedora de tucupi em pó e condimentos(Centro Universitário do Estado do Pará, 2019) Brochado, Artur Moraes; Silva, Kleyson Hnrick dos Santos; Marruaz, Renan Tavares; Araújo, Felipe Fonseca de; http://lattes.cnpq.br/7813087449689787; Patrício, Júlio Cezar dos Santos; http://lattes.cnpq.br/1799014841946544This work consists of a business plan to point out the viability of a company in the sector food industry, in this case, a powdered tucupi industry, called “Tipiti”. In the plan it was considered aspects such as competition, technical, financial planning, legal, considering market demands. Taking into account the indices of different scenarios and the aim of where this company can go, evaluating and reflecting on the possibilities of the business. The business plan for “Tipiti” by strategically analyzing it is possible to demonstrate that the business strengths and opportunities have overcome weaknesses and threats. In addition to being a company region of Pará, whose main product is tucupi, a typical ingredient from the Amazon region and with high cultural value and being marketed with innovative processes.