Navegando por Autor "Louchard, Sofia Rocha Nascimento"

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    Os influenciadores da era digital e a propaganda enganosa: uma análise à luz do Código do Consumidor
    (Centro Universitário do Estado do Pará, 2022) Louchard, Sofia Rocha Nascimento; Pinto, Vanessa Cristina da Silva; Soares, Dennis Verbicaro; http://lattes.cnpq.br/9961080231553419
    As the constant technological advances and the initiation of various social communication networks aimed at sharing information, advertising and routine, the means of advertising take on new strategies that, therefore, corroborate for the inspiration of new promises that gave work in the environment digital . The doctrinal, legal, jurisprudential and casuistic study aims to analyze the civil liability of digital influencers in the face of misleading advertising practiced on social networks. The research, therefore, seeks to elucidate the nature of this responsibility applied to digital influencers in the light of the Consumer Protection Code and the constant jurisprudence in the Brazilian legal system.