Araújo, Tatiana Maíra Thomaz2024-12-102024-12-102019MEDEIROS, Fiama Jamile Lins de et al. Plano de negócio: Amor & Calor. 2019. Trabalho de Conclusão de Curso (Bacharelado em Administração) – Centro Universitário do Estado do Pará, Belém, 2019.https://repositorio.cesupa.br/handle/123456789/653The business plan is an extremely important tool, useful to reduce possible mistakes still in the planning stage, and to ponder how viable a businnes is. This present work aims to study the feasibility of deploying an e-commerce on sex shop segment, operating in Belém metropolitan area. For primary and secondary data collection, face-to-face, documentary and bibliographic surveys were conducted. Especially in the region in focus, the market in question has shown a considerable growth and does not fully meet the needs of demand. In accordance with the gradual process of demystifying sexual issues and women’s empowerment, coupled with a current trend toward digital shopping, came the creation idea of Amor & Calor, a virtual store of adult toys and sexual wellness products and accessories. Besides retail sales, there is a main service the brand offers; The signature club. Each costumer receives a personalized package, containing a variety of products and accessories according to your preference.Acesso AbertoAttribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Plano de negóciosViabilidade econômicaPlanejamento empresarialComércio eletrônicoCIENCIAS SOCIAIS APLICADASTrabalho de Conclusão de Curso